Big Brands, Barriers, and Bottlenecks: Lessons from the Drinks Industry
Capital Cyclists
00:00
Innovating Spirits: Direct-to-Consumer Strategies
This chapter delves into a modern approach for developing spirits brands via direct-to-consumer sales, highlighting the pivotal role of brand ambassadors in promoting products. It showcases a shift in the spirits industry, emphasizing a socially driven marketing strategy to compete against established brands while reflecting on the evolving perceptions and valuation of the industry over the past decade.
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