"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech cover image

E54: Filling the Gap Between QuickBooks and NetSuite with SoftLedger CEO Ben Taylor

"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech

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Innovative Fundraising in Tech Finance

This chapter explores a tech finance company's distinctive fundraising approach, highlighting the shift from traditional venture capital to a model emphasizing customer-driven growth. It outlines the challenges faced in securing funding and the significance of customer satisfaction as a cornerstone for sustainable business success.

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