The Power of Testimonials and Recommendations

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Exploring the impact of testimonials and recommendations from well-known figures like Josh Oz in building credibility and attracting clients. The chapter discusses the importance of personal recommendations in establishing trust and credibility, touching on the value of converting private praise into public reviews for social proof. It also delves into the speaker's transition from law to programming driven by a passion for writing and the rewarding yet arduous nature of creating meaningful blog posts.

Which is smarter: specializing in a particular tech or becoming more of a generalist? It depends! Which is why Jerod invited “undercover generalist” Adolfo Ochagavía on our “It Depends” series to weigh the pros & cons of each path.

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