22min chapter

The Joe Reis Show cover image

Alex Freberg, aka Alex The Analyst - Playing the Long Game with Content

The Joe Reis Show

CHAPTER

Creating Engaging and Educational Content

The chapter explores the strategy behind creating tutorials and how-to-break-into-the-space videos with humor and personal touches, emphasizing delivering substance over expensive equipment. It delves into the speaker's joy in teaching complex topics and providing educational content, balancing free material on YouTube with launching paid courses to support global accessibility. Furthermore, it discusses the journey of building a community-centered platform, turning down offers from larger platforms to maintain integrity, and focusing on the long-term vision of setting new standards in the content space.

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