The hostada zone comes out of a guy's academic research where he was looking at the number of positive feedback versus negative feedback. And basically what he found is you need to be giving some kind of positive feedback, something like at a two to three to one ratio and ideally substantially higher. So when I hear trying to do these asks with like a 20% hit rate, I start to worry that that ends up with a dynamic where you're frequently making big asks and you're often hearing no.

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