
#110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
00:00
The Importance of Subject Line Variables
First name variable in your subject line, you get 18% less responses. Exclamation point punctuations are an open rate disaster. Adjectives or spherlatives and numbers percents multipliers can also be ineffective.
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Transcript


