SEO Battles : SEO vs Brand -- Lillian Haase // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Is There a Channel That You Can Track Over a Long Period of Time?
If we do talk about a billboard or radio or t v commercials or magazine, and no tracking, unless instead coupons, you are still having exposure. That is a channel that you have to track over a long period of time. So say, i think even though it's difficult to measure, it's proven that it does have an impact on buying decisions.
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