Industry turbulence opens doors for smaller firms, but only those that clearly define and communicate value.

Accounting Influencers
With Rob Brown

Between June 2023 and September 2024, several of the largest accounting firms announced significant workforce reductions and structural changes. KPMG disclosed a deeper round of auditor layoffs in mid-2023. Grant Thornton cut approximately 3% of its U.S. staff (about 350 employees) in May 2024. In September 2024, PwC announced one of its most significant reorganizations in years, resulting in the elimination of approximately 1,800 positions in its U.S. operations.

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Since then, further reductions have continued. In May 2025, PwC laid off approximately 1,500 more U.S. employees (around 2% of its U.S. workforce), primarily in its audit and tax lines. Meanwhile, KPMG pursued additional cuts, including a round impacting roughly 4% of its U.S. audit workforce later in 2024. Grant Thornton also followed the earlier reductions with more targeted layoffs after its private-equity deal, trimming about 150 U.S. roles (1.5% of its domestic workforce) in late 2024.

These moves are not isolated. They signal a broader industry recalibration, leaving thousands of accountants uncertain about their future.

At the same time, some major firms are doubling down on mandatory office attendance. Industry observers say the combination of job insecurity and rigid workplace policies could push professionals to seek more flexible and stable opportunities.

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