The Importance of Questioning Assumptions in Entrepreneurship

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Stephen Brunner is the co-founder of Quarksicle, a wine-chilling bottle stopper. He and his partners assumed that since their business grew quickly, it would sell quickly. But they soon learned that as Reed says, sometimes you have to question your assumptions in order to make the next right move. Keep listening to learn how Stephen and his partners were able to avoid the temptation of the Quicksicle and reach greater success by questioning their assumptions.

With guest host Angela Ahrendts (Burberry, Apple). To innovate, you need to build an instinct to smash through barriers — especially the ones that terrify you. Music industry legend Jimmy Iovine has done this throughout his career working with legendary artists like John Lennon, Bruce Springsteen, and Dr. Dre, working in innovative tech like Beats Electronics and Apple Music, as well as in his groundbreaking work educating the next generation of creatives.

In part one of this two-part episode, we learn how fear is the tailwind that Jimmy has harnessed to break down barriers and drive creative breakthroughs.

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