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What It Takes to Make It as a Small Business in the Bay Area

KQED's Forum

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Building Community Through Local Business

This chapter focuses on the collaborative efforts of local merchants on Clement Street to strengthen community ties and support one another during the pandemic. It emphasizes the importance of engaging with local government and fostering a vibrant neighborhood while navigating challenges like rising costs and competition from online sales. The discussion also highlights the growing consumer preference for in-person shopping experiences and the vital role of community support in sustaining local businesses.

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