When we think the future is a place we own, then we succumb to wishful thinking and escapeism. And our science fiction gets meglomania and thinks that instead of being fiction, it's prediction. I imagine bizos looking at an amazon warehouse, and he just can't see the workers inside. He sees the machines, he sees this weird image of the future that he has internalized from science fiction. And he just fills those workers in with his imagination, and he imagines them as robots. Inevitably it is the users whose data they are plundering. If you want to have a sceptical engagement with silicon valley rhetoric, it's really important to

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