The co-op model is a network ecosystem, the same as Airbnb or Etsy. A Lando Lakes member farmer does own part of the company. Even if their own farm is small, they have all the leverage of a scaled organization. Remember, scaling vertically works best when it's strategic.
Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).
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