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18min chapter
IKEA
Acquired
IKEA's Revolutionary Showroom Concept
This chapter explores the challenges in the 1950s furniture market that led IKEA to develop an innovative showroom model, allowing customers to physically engage with products before purchase. It details the significant impact of this strategy, including the introduction of food offerings to enhance the customer experience, and the rapid success fueled by creative marketing. The chapter also follows IKEA's evolution from a small trading company to a leading retailer, highlighting how market shifts prompted the groundbreaking idea of flat packing that reshaped furniture logistics and design.
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