The Importance of Bottoms-Up Planning

When you look at this thing, I think one of the mistakes, and it'd be interesting to see if you see this That on the market, your bankers are almost always got very large, high in the sky, gartner-esque numbers. How many likely actual buyers are there really? And realistic percentages of the market If you've got a market cap of 10,000 potential companies that can buy your product, showing a growth plan that has you getting 80% of it is probably not something that's sustainable.