McDonald's E. Coli Outbreak Likely to Hurt Traffic, Sales
Bloomberg Businessweek
McDonald's E. Coli Crisis and Starbucks Struggles
This chapter focuses on the fallout from a severe E. coli outbreak linked to McDonald's Quarter Pounder, which has led to a notable drop in their stock shares amid multiple illness reports. It also highlights the challenges faced by Starbucks, including declining sales and leadership changes, as they work to regain consumer confidence. The discussion draws comparisons to past incidents in the fast food industry and underscores the importance of food safety and proactive management in mitigating consumer hesitance.
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