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Why Hailey Bieber Won the Celebrity Beauty Lottery

The Business of Fashion Podcast

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The Rise of Elf: Navigating Celebrity Beauty Acquisitions

This chapter examines the impact of a key acquisition in the beauty industry, particularly Elf's stock surge and the competitive dynamics with celebrity brands. It discusses strategic partnerships, market positioning, and the challenges posed by changing consumer behaviors while forecasting future trends in celebrity-driven beauty ventures.

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