⚡️ BTS & More: https://openresidency.com/kent-yoshimura
In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue.
We dive into:
- The TikTok strategy that transformed Neurogum’s growth
- How the team shifted their marketing mix to make TikTok their top-of-funnel channel—while maintaining a 52x ROAS on Amazon with zero ad spend
- Their strategic approach to partnerships
- A hiring process that’s led to 98% employee retention over three years
- The origin story—and how they've sustained a competitive edge through patented manufacturing
This one’s packed with gems. Enjoy the conversation.
Chapters
00:00 Trailer
01:11 How to Crack TikTok
03:54 Neuro's Content Creation Pipeline
04:17 Coaching Creators on Engagement and Voice
06:09 The Culture Behind a Creative-Driven Brand
07:59 Anatomy of a Scroll-Stopping Hook
12:02 TikTok’s Untapped Power for Brands
15:15 The Best Influencer Strategy
16:43 Building a Full-Funnel Marketing Engine
27:00 Turning Customer Insights into Growth
32:06 Creating Content with AI
38:25 Fast Operators vs. Scalable Operators
39:32 The Masogi Challenge: Mental Toughness in Business
42:55 Running Ultra Marathons as Mental Training
45:55 How Kent Hires Creators and Builders
57:13 The Wild Origin Story of NeuroGum
01:01:06 What’s in NeuroGum? A Dive into Nootropics
01:12:11 Retail Distribution: Wins and Pivots
01:15:21 Why Data Shapes Every Decision
01:21:16 What It Takes to Be a Founder
01:34:15 What Shark Tank Didn’t Show
01:35:36 Lightning Round
🎙 Guest: Kent Yoshimura, Co-Founder & CEO of Neurogum- Instagram: https://www.instagram.com/kentaro/- LinkedIn: https://www.linkedin.com/in/kentyoshimura/- Website: https://neurogum.com
📬 Get in Touch:- Instagram: https://www.instagram.com/openresidency/- LinkedIn: https://www.linkedin.com/in/markmastrandrea/- Website: https://openresidency.com/- Contact: info@openresidency.com
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