Introduction

Pivoting is like switching lanes on a busy motor way. There are many things to consider, and steering anywhere too quickly can create accidents. When you pivot in public, you run the risk that you endanger several aspects of your current customer base. Any existing insecurities that your customers might feel towards your product or yourself will likely be amplified when they see you reason about this in public. The public part of pivoting in public is to blame that. You don't just communicate what you change, but you communicate the whole process which can often be a bit messy.