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How to Design Your Emails Effectively
As far as design, my checklist there is number one, the thing that I see most common mistake is lacking design hierarchy. There's plenty of space between each section so your eyes can consume it. Then making sure it's mobile and desktop friendly. And lastly, like adding alt text and links to everything. So I know it's your design checklist. But having those those documents outlined is a really nice way to even if you're going to do it yourself,. You have it organized, or you can hand it off to somebody as you scale up with additional help.