Fine‑tuning for Brand Style

Zack Reneau-Wedeen is the Head of Product at Sierra, leading the development of enterprise-ready AI agents — from Agent Studio 2.0 to the Agent Data Platform — with a focus on richer workflows, persistent memory, and high-quality voice interactions.

How Sierra Does Context Engineering, Zack Reneau-Wedeen // MLOps Podcast #350

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// Abstract

Sierra’s Zack Reneau-Wedeen claims we’re building AI all wrong and that “context engineering,” not bigger models, is where the real breakthroughs will come from. In this episode, he and Demetrios Brinkmann unpack why AI behaves more like a moody coworker than traditional software, why testing it with real-world chaos (noise, accents, abuse, even bad mics) matters, and how Sierra’s simulations and model “constellations” aim to fix the industry’s reliability problems. They even argue that decision trees are dead, replaced by goals, guardrails, and speculative execution tricks that make voice AI actually usable. Plus: how Sierra trains grads to become product-engineering hybrids, and why obsessing over customers might be the only way AI agents stop disappointing everyone.

// Related Links

Website: https://www.zackrw.com/

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Timestamps:

[00:00] Electron cloud vs energy levels

[03:47] Simulation vs red teaming

[06:51] Access control in models

[10:12] Voice vs text simulations

[13:12] Speaker-adaptive turn-taking

[18:26] Accents and model behavior

[23:52] Outcome-based pricing risks

[31:40] AI cross-pollination strategies

[41:26] Ensemble of models explanation

[46:47] Real-time agents vs decision trees

[50:15] Code and no-code mix

[54:04] Goals and guardrails explained

[56:23] Wrap up

[57:31] APX program!