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32. Personalizing ABM at scale | Snowflake
Let’s talk ABM
Abm
The technology is only as good as the information you have going into it right so we can we have a tech stack ranging from uber flip to serve up the page and telemize as a layer to personalize the page six cents as a layer for data. We plug snow house which is our use of our own product to pull the rest of our data together and surface it through segments in six centsSo it's one big machine at that level but behind the scenes we have all of our content our content marketing team and us align to ensure it's all tagged. Yeah so let's just talk about account selection many guests on on let's talk ABM highlights that account selection is what makes or
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