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Are You Ready for a Fresh Start? (Ep. 455 Replay)
Freakonomics Radio
The Fresh Start Effect
Milkman and heir team sent out mailers to more than eight thousand people, randomly dividing them into two treatment groups. The researchers also sprinkled in a few placibo dates throughout the sample like martin luther king junior day and valentine's day. We found that the dates that really worked were birthdays and the beginning of spring.
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