2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Rebecca Kaden – Thesis Driven Investing - [Invest Like the Best, EP.155]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Are You a Masterful Marketer?

i actually think stash is a great example here. They've done a really, really good job on building a consumer brand that's really trusted but also being very agile across channels. So they don't lean too heavily on any individual spot, and they iterate really quickly on what kind of message is going to work for each customer. And these new platforms, like the star ors trailer thing ing fortnight, totally days ago. I love that stuff. Some of these businesses that are now of huge scale are becoming significant acquisition channels. But by definition, those are more fragmented. Not everyone is on a row block. Not everyone's on a twitch. And so you're going to need a

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