Dark Social and Dark Social Content Strategy

A lot of our conversation thus far right has been around the audience insits m what specific channels, you know, where we're running r ads on. Are they making an impact? Are there new channels that we should be on? Ah, here's another perspective to consider here. So when you're seeing these common trends within the people that are coming inbound, that they're spending their time and hearing about you on a platform where maybe all the content is actually just conversational or very, very short term. And this is what dark social and dark social content strategy is all about. Its not just understanding where your buyers are, im but trying to figure out the right way to appeal