Do What You Don't Want to Do

When you have a nonfiction book, the book has a role in your business. And it's important to understand what the role of the book is so that you can get connected to activities that will connect the book to the readers. One of them is geography. If you're selling services in one zip code, then you don't really care about Amazon,. You don't care about an Amazon launch or being available in all countries whether you're wide or local. So when you're looking at paid versus free, I always look at not how much money I have to spend but how much money do I have to earn?