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109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21

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Podcasts - Part Two of the Warm Take

Matthew: I think that we do differently than most podcasts is put together a lot of different formats, which I think keeps it interesting for people. There's Q and A, there's guests, there's talking and there's events. What you did do over the weekend where you basically had a console consultation call and recorded it and then threw it up on your podcast. Matthew: It's like it's the only way there. The people that we're doing that with would never become our customer, but I want to help them. And so the trade is let me record it and we'll put it on our podcast. Yeah.

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