Is Revenue the First Priority?

A traditional business wants to earn revenue and spend it. They want to quickly get to profitability so they can sustain their existence, whereas a startup wants to raise capital and burn it. Part of that means that revenue is not the first priority. If you prioritize revenue, then you will want to close every deal in front of you. You will want to focus perhaps even on the wrong business model instead of a B2C business model. It really changes the entire way you think about your go to market, your business model, your priorities and everything.