On with Kara Swisher cover image

Into It: A Portrait of Artist as Taylor Swift

On with Kara Swisher

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Navigating Identity and Authenticity in Music

This chapter examines the unique business and marketing strategies of a prominent artist, drawing parallels with iconic songwriters like Carole King and Joni Mitchell. It analyzes the complex dynamics of pop culture, technology, and personal identity, particularly through the lens of Taylor Swift's evolution, societal expectations of women, and the sacrifices artists make for fame. The discussion contrasts Swift's narrative focus with Beyoncé's artistic selflessness, questioning the potential for greater creative freedom in Swift's future work.

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