245 - Derek Sivers on Positioning, Brevity, Simple vs Easy and More
Web Design Business with Josh Hall
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What's the Difference Between Reading and Scanning on a Computer Monitor?
Derek: People scan websites unless it's a blog post, so you do need to be as thrift as possible. I found that online people are not reading like sitting down on the couch to read a book at all. No, they really just quickly scanning, which is why the first word in your sentence matters a lot. The verb matters most to be at the beginning of sentence because he's washed through eye scanning.
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