What Makes a Project Stand Out?

I think it's mostly just connected to intrinsically connected to what we value as humans, which is some sort of value to the human story. I don't, I can name a million pieces of infinite amount of art that's been created to this day that's on the surface beautiful, but below that, just below it has no lasting power. It's almost like when you do that, it's because you've had false fuel. You're not using really what you should have been using, which was the bigger idea.