Curation is a type of value. I was saving them time and energy by curating something for them. You could even make a membership that is simply curation. That's definitely a viable business idea. And then finally, another piece of value that you can give is surprise. Like when we learn something, it's a surprise to us. It's new to us. So if you make them say, huh, I didn't know that or wow, or whoa, that is valuable.

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