4min chapter

Into the Impossible With Brian Keating cover image

Life's Edge: Exploring the Boundary between Living & Nonliving | Carl Zimmer | Into the Impossible (#320)

Into the Impossible With Brian Keating

CHAPTER

The Importance of Promotion and Publication

Brian Keating: There is a contrast between people's expectations when the project started and how things really played out. He says he has called for scientists to maintain some PR budget for retractions as sort of a lockbox. How do you think we can handle this so that the public is not left with a sense of mistrust of what scientists actually do? Brian Keating: I like to point out that it took a very long time and was really, if you survey even scientists...

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