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2min chapter
Scaling CS: Tessa Thorburn with Loom
Gain Grow Retain
The Importance of Experimentation and Partnering on Strategic Initiatives
This chapter explores the significance of experimentation in business and its application to customer success. It highlights the need for a mindset of experimentation when contacting people and discusses how successful companies track and run experiments for strategic initiatives. The chapter also emphasizes the importance of partnering with customers on strategic initiatives, providing an example of a successful partnership to increase demo culture.
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