#26 App attribution for dummies, and web analysts (with Derek Ooi)
The Measure Pod
00:00
G a Four S D Ks - What Value Does That Bring In?
M m ps is like the way a server side tag manager works. You're using a third party to send one piece of information and then out to multiple networks. It's also got some additional perks, like not just sending the conversions back, but it also manages to import the campaign data. If you run alonggogoet o, gogo pinstals, because of the just integration between the gogo sudal products, it's essential. But in terms of importing othes attribution data back into a fire base or gfor harenly there's no clear and straightforward way to to do it.
Play episode from 12:01
Transcript
