Start up news should really be prodeccentric, right? Because if you're not shipping gray product, what's the point? And so what we're really talking about here is a launch event. Just putting out a press release is not good enough. It doesn't penetrate the clutter. You have to combine a live demo of your new product....
David Sacks’ recent Medium post: https://medium.com/craft-ventures/the-cadence-how-to-operate-a-saas-startup-436aa8099e8
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