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Admiral: How to be a better boss from Co-Founder of £7 billion insurer - Henry Engelhardt
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Admiral Strategy
Admiral was hired by a managing agency at loyds of london in the middle of 1991 to set up and run what's become admiral. They were looking at this direct car insurance thing which is quite new at the time because they needed sterling cash flow there. The other six were all going for the good driver market suburban small car low premiums good drivers we said well you know we're going to struggle on the economics with direct line, Churchill and the others that it started a few years before if we go after hider premium business not extreme but younger drivers bigger cars more city dwellers.
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