4min chapter

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Boss Talk #14: New Media Models with Substack

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CHAPTER

Is There Evidence of Non Fungible Writers?

The majority of the opportunity for substack and for platforms is people who are not famous writers to day. There's a perception that everyone who's big on substack already had a huge follume, was well known in media circles. We actually think there's this unmeant need among readers that can kind of pull forth these nonfungable voices. I think if substack lives up to our ambitions, the vast majority of the people who were making the money five years ore now are going to be people who might never have been writers but for this model.

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