First thing i do is make sure that i've got a big idea that supports the whole speech. If you don't have strong motivation, if there's not a strong why behind it, then it might not be worth trying to work on a speech around that. You want the audience to adopt this big idea in search of that promise. In order to get people to adopted this big idea, you've got to be able to demonstrate that you know how the world looks to them. And then forth, being able to demonstrate the cons quinces of not adopting this big idea.

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