This chapter analyzes the presence of female drivers in the US and China, contrasting their dominance in car purchases with the predominantly masculine design of vehicles. The conversation delves into the question of whether car design caters more to men historically and explores the concept of gender comfort and preferences in car design.
In China, we're witnessing a rapid double-digit increase of female drivers. In the US, even with women buying over 60% of new cars, designs still scream "man cave"! Today, we unpack this issue and discuss how the automobile industry can shift gears to create more gender-inclusive vehicles that appeal to a diverse range of consumers. / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (22:33)! On the show: Heyang, Xingyu & Josh Cotterill