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204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)
The Greg McKeown Podcast
The Importance of Language in Job Interviews
"We do numbers of interviews. What you're trying to do is gain consensus amongst your market job ex-heaters as to how they would define the job," he says. "It's a group conversation that's trying to lead to consensus, it's a conversation just like we're having."
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