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Salesforce’s Service Chief on Orchestrating Humans and AI

Tech Disruptors

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Harnessing the 360-Degree Customer View for Enhanced Engagement

This chapter delves into the significance of a comprehensive customer 360 view within Salesforce, showcasing how businesses can harness data from multiple sources to improve customer engagement. Through examples like Formula One and Prudential, it illustrates the challenges and collaborative efforts needed to create detailed customer profiles for better marketing and service delivery.

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