2min chapter

Founders cover image

#1 Elon Musk: Tesla, SpaceX, & the Quest for a Fantastic Future

Founders

CHAPTER

Musk Is Putting Man on Mars

Elon Musk has created a unique rallying cry for his companies. The sweeping goal that forms a unifying principle over everything he does is putting man on Mars. He's less a CEO chasing riches than a general marshalling troops to secure victory. Some employees love him for this, others loathe him but remain oddly loyal out of respect for his mission.

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