How to Use Books as a Great Marketing Tool?

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Gregg: How do you use a book to get more leads, sales, ndor furls? Greggy: I take this book everywhere. And i shoul a book is better than a business card. This is getting more of the people who already know about you to do business with you. He recommends giving two copies of their book to every single new customer or prospect and say, hey, here's one for you and one for some one you know who needs help with the problem that you solve with your book.gregg: If you're working at fortune 500 companies, i would send it to every decision maker at every big company that are trying to get into

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Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. He's currently spending his time scaling Self Publishing School, a company he's built from 0 to $20M+ in 5.5 years.

Notes:

Thinking of your topic – What are the broken record conversations you continue to have? What questions do others ask you on a regular basis? The market will help you understand where you add value…
Hiring others-- An hour is an hour. A simple metric… Your take-home pay is divided by 2,080. That is your hourly rate. Hire others to do work if it’s cheaper than your hourly rate. This is hard to do but appears to be a wise investment long term
The 4 P’s of writing – Person, pain, promise, price. Write to one person… just like you’re responding to an email.
"A book is a $15 mentor"
Writing process:
- Mind map
- Outline
- Rough draft
"People who pay, pay attention."
"Go from I want to, to I am doing it."
The root word of authority is author
Revenue = Vanity
Profit = Sanity
Cash = King
Designing the life you want first... Michael Hyatt has helped him schedule his time off first.
“Valuing freedom above all else; entrepreneurs work harder to create future freedom, which directly takes away from their freedom in the present.”
“The truth is, you'll never "find the time" to write a book. You have to make it.”
“Don’t be the person who misses out on opportunities in life because you take too long to accomplish your work tasks. Be the kind of person other people marvel at. Be the kind of person other people see and say, “I don’t know how they do it.” Be the kind of person who takes action and does so immediately.”
Get a free copy of his new book, go to www.PublishedBook.com/Hawk