The Power of Music in Advertising

This chapter explores the crucial influence of music in advertising, particularly during impactful moments like the Super Bowl. It highlights the intricate process of song selection, showcasing the collaboration between music professionals and creative directors, and recounts a personal experience of securing a challenging licensing deal. The discussion also addresses pricing strategies for creatives, emphasizing the importance of valuing one’s work in the competitive service industry.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app