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Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
How to Create a Survey Monkey
SEO is not just about google it's about optimizing to distribute through search engines. In paid the rules of change that you can't do manual bids anymore so now you have people operating the algorithms. There really no keyword getting a hreff's like let's make these templates first okay. i'm very anti-keyword because i think the way most people do this is wrong but keywords are a part of this and again i'm not going in the heads of i'm not looking at the keyword i'm trying to get into the head of the person that searches for a customer churn survey. I actually use that data to prioritize which surveys i was going to create so i learned
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