GTM Live cover image

264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote

GTM Live

00:00

How to Balance the Seed Back Bet

Angelica i icris: I think that you the first step is to simplify. So we were like, we were selling into hospitals, right? And so inside o hospitals, you got a bunch of holes. The targets for us are the people that make the decisions. If my buyer wants to buy it, then they're going to get through procurement with the help of our sales team. But i'm not liken. I'm not surveying procurement to say those types of things. It's one person's really making the decision.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app