
264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote
GTM Live
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How to Balance the Seed Back Bet
Angelica i icris: I think that you the first step is to simplify. So we were like, we were selling into hospitals, right? And so inside o hospitals, you got a bunch of holes. The targets for us are the people that make the decisions. If my buyer wants to buy it, then they're going to get through procurement with the help of our sales team. But i'm not liken. I'm not surveying procurement to say those types of things. It's one person's really making the decision.
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