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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
Behind the Numbers: an EMARKETER Podcast
From Physics to Digital Marketing
This chapter chronicles the speaker's transition from a Cambridge physics student to the Chief Marketing Officer at Meta, sharing insights from their early experiences in web development and e-commerce. It explores the evolution of Meta's platforms and the strategies employed to maintain brand consistency across diverse user interactions.
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