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Rethinking The Words You Should Lose For Those To Use

The Duct Tape Marketing Podcast

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The Power of Words

CNN's John Sutter shares a personal story about how one word can change the way people deal with each other. "For most people, the word problem means something's wrong and we use it even when there's nothing wrong," he says. 'I'm visiting my son Andrew in New York and his one year old son, hero, is crawling across the floor'

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