Under The Skin with Russell Brand cover image

#72 The Tribe VS The Algorithm: Can We Ever Be Free Again? (with Douglas Rushkoff)

Under The Skin with Russell Brand

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How to Create Addictive Technology

We almost need to use an adect model to free ourselves from our attachment to materialism and our particular type of consume. The platforms we're using are intentionally adictivet they take the algarithms from los vegas slot machines and put them in our social mediomo, they literally use it. There's a book called hooked by neri neeal, which is about how to create adictive technology. You know, you either, if you find the obsessive rhythm, or you there's this captology department run by b j Fogg at stamford.

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