The Importance of Mobile First

responsive design is a good idea, but it's better maybe with some contextual... Yeah. I think adaptive still is pretty much the same as responsive context. We're talking context. That's much more important. So we can't just say, and what people are doing now, which is really frightening to me, is taking their normal website and saying 'sl slap on a responsive website' Which basically means that they have not thought about the user experience at all in the mobile context. Exactly.